The more complex a web design project, the more people you will need to work with to complete it successfully.
Websites are most commonly created for new or emerging businesses. A company wants to expand its presence online or wants to start offering new products and services. A brick-and-mortar store may decide to create a website that will offer easy online ordering and delivery. A casino may decide to create an online games website to be available to its customers not only when they visit the casino in person, but also when they want to play online games from the convenience of their homes.
For this reason, the creation of a website starts with setting business goals for the website. As a web designer, you need to know and understand these goals so that you can create a website that meets both the business objectives and the needs and wants of end users.
The biggest job of a marketing department or marketing person is to figure out how to get people to come to the website. This may involve a number of things, including search engine optimization, advertising with Google, Bing, Facebook and other platforms. Often, a company will implement a website marketing strategy that includes online and offline components.
Finally, you will have to work with producers or project managers who are in charge of budgets and who make sure that the project stays on track and meets all the necessary deadlines. Producers use a variety of software tools to supervise projects, communicate with team members and clients and track expenses.
One of the most common problems for most team members is scope creep. Scope creep is when features and functions that were not in the plan originally start finding their way into the design and the project. This can be problematic on many levels, which is why it is necessary to catch scope creep and stop it before it spreads over the project.